This is a part of a website design created using a vector graphics editing software. The earth tone colors and the positivity the character brings to the design can only add to the charm.
The girl that walks into the scene is used to break the fourth wall at the same time serves as a separator for the call to action links at her right.
The girl's eyes are intentionally wide and bright, with large pupils for an almost hypnotic effect. The eyelashes actually draws you to the eyes and the smirk on her face makes what could easily be a moody, pale, and washed up graphic actually friendly and bright.
